Menam
Vantage Point
Relax. Create. Dream.
April 2022
Menam, a well-known name in the world of comfort and relaxation, sought to refresh its brand to reflect its cozy, artistic perspective and commitment to cozy style. As an artistic consultant, my role was pivotal in transforming their legacy identity into a modern, dynamic brand that resonates with today’s comfort-seeking, art-inspired audience.
SERVICES
Brand Identity Design, Visual Design, Brand Guidelines Development
Project Overview
The project required a focus on maintaining the highest standards of brand consistency and visual appeal to align with Menam's brand's vision.
The objective of the rebranding exercise was to create a refreshed identity that reflects Menam's brand’s commitment to comfort, creativity, and modernity. The goal was to develop a cohesive and contemporary visual language that resonates with both loyal customers and new audiences, fostering a deeper connection and enhancing brand recognition.
Collaborating with Menam, I embarked on a journey to redefine its identity, blending comfort, creativity, and style. This project required a thoughtful and detailed design approach, ensuring every element—from the visuals to the product packaging—was carefully crafted to reflect the brand’s vision. My tasks included conceptualizing and designing the new identity, developing comprehensive brand guidelines, and creating marketing materials to support the rebranding efforts.
Approach
Presenting creative material to the team
The challenge of rebranding a well-established PJ brand required a blend of thoughtful strategy and creative design. My approach combined these elements to create an identity that is both contemporary and timeless, perfectly reflecting the brand’s commitment to comfort and artistic expression.
I began with a thorough analysis of the PJ brand’s existing identity, market positioning, and target audience. This research helped shape a brand strategy that aligned with the company’s goals and trends in the comfort wear market. Collaborative sessions with the team refined the brand concepts, ensuring they truly represented the company’s core values and vision.
Process
My design process was a thoughtful blend of creativity, strategic vision, and teamwork. Every phase was carefully considered and executed to create a unified and powerful brand identity.
The process began with creating comprehensive mood boards and style guides to define the new brand direction. This was followed by developing visual and creative concepts, integrating feedback from the Menam team to refine and perfect the design.
Each design element was carefully constructed to provide a new perspective, resulting in a cohesive and instantly recognizable brand.
Final Design
The culmination of extensive research, strategic thinking, and creative design resulted in a refreshed brand identity.
The final design for Menam featured a versatile color palette that embodies the brand’s creative and comfortable nature. The brand guidelines were carefully developed to provide clear instructions for consistent application, ensuring the new identity was upheld across all platforms.
Product Images
"Working on Menam's rebranding was an exciting opportunity to merge creativity with thoughtful strategy. — Meyra
Achievements
Meyra's passion and innovative approach were instrumental in developing a brand identity that genuinely captures our dedication to exceptional comfort and style.
Ayse Olcer - Creative Director of Menam
The visual and strategic brilliance of Menam's new identity garnered widespread praise, establishing new benchmarks in the comfort wear industry.
brand recognition
consumer engagement
